Chapter 168: Xiao Chen Goes Online, Promoting Douyin

Words : 1890 Updated : Sep 19th, 2025

The next morning, under the lingering gaze of Zhang Tian'ai, Lu Liang boarded a plane back to Modu. Upon arriving at the company and walking through the office area, he stopped in his tracks and looked at Chen Jinchun, who still had a student-like innocence. "Come with me." Lu Liang couldn't help but chuckle, wondering if he sometimes protected his subordinates too well. After all, despite working for over half a year, Chen Jinchun's eyes still revealed a clear stupidity, devoid of any sophistication. By contrast, Wen Chao, who followed him everywhere dealing with all matters big and small, public and private, had grown increasingly mature. Yet Chen Jinchun's childishness could now be useful, and Lu Liang planned to help her transition into a new role. Looking dumbfounded as usual, Chen Jinchun was taken aback because usually when Lu Liang returned, he first called for Tang Caide; why had it suddenly changed to her? However, she still followed Lu Liang to his office with utter sincerity, where Lu Liang asked, "Do you know how to make short videos?" "Uh—Mr. Lu, what kind of videos are you referring to?" Chen Jinchun frowned, not quite understanding his question. Lu Liang sighed, "Go download Douyin and see how others do it. From tomorrow, start making some videos around the company." Before the New Year, he had promised Yang Zhenyuan that if Douyin's user registration exceeded five hundred thousand, he would personally help promote it. Now, as the registration count on Douyin had surpassed one million, Lu Liang needed to fulfill his promise. So, on the flight back from Beijing, he had been figuring out the better ways to promote it. He suddenly noticed that someone had been sharing their daily work videos on Douyin, with each video often hitting over a hundred thousand views, becoming a top figure on Douyin. Lu Liang thought they could do the same. By capturing the daily operations of a top domestic venture capital firm—his company—it should attract a good number of people. With this idea in mind, Lu Liang began looking for potential subjects, hoping to boost promotion while positively advertising the company. His style was rather aggressive; he needed someone softer, and the first person who came to mind was Chen Jinchun. Chen Jinchun looked baffled, "Mr. Lu, you had already instructed me to use Douyin before, but how exactly should I film?" Lu Liang smiled and said, "Just maintain your style and start filming, but don't go next door and leak any company information." Chen Jinchun let out an "Oh" and pondered for a long time, then couldn't help but ask, "Mr. Lu, what style do I have?" "Cute and clumsy assistant struggles at top investment bank. Just the title sounds like it will get a lot of traffic." "…" Chen Jinchun widened her eyes in disbelief, was that cute and clumsy description about her? Lu Liang looked up with a stern expression and coldly said, "Isn't it clear enough to understand?" He was feeding her the answers, and if she still couldn't understand, it wasn't an issue of character but intelligence. "I... I have an idea now." Chen Jinchun started, sensing trouble as this was a sign of Lu Liang about to lash out, and hastily added, "Mr. Lu, if there's nothing else, I will step out and think it over." "Go and call Mr. Tang." Searᴄh the Nôvel(F)ire.nёt website on Google to access chapters of novels early and in the highest quality. Lu Liang looked helpless, called Tang Caide over, and decided to delay the addition of an "egg" charity project for a while. This was explained by letting Chen Jinchun shoot regular corporate operations for Douyin to help increase user registrations. Tang Caide thoughtfully nodded, "When the time comes, it would seem more sincere for Assistant Chen to personally engage in the charity work." Chen Jinchun held a special position in the company; although she graduated from a second-tier college and was among those with the lowest educational qualifications in the company. As Lu Liang's assistant, strictly speaking, she was employee number two, having interviewed an hour earlier than Tang Caide. For her to lead the team and personally deliver donations and supplies to those in need would be quite fitting. Lu Liang's delay of the charity project was evident—to have Chen Jinchun first shoot some routine company videos to somewhat lay the groundwork, so it wouldn't seem too contrived later. "Exactly." Lu Liang showed a satisfied grin, contemplating the gap between people, which sometimes seemed even larger than that between a person and a pig. Chen Jinchun was the first employee he had interviewed; while not very capable, her attitude was impeccable. But as time passed, she increasingly failed to keep up with the company's pace. Unwilling to give up on her, Lu Liang just let her do the busywork, being fortunate to finally find a suitable position for her. Tang Caide couldn't help but remark, "Assistant Chen meeting someone like Mr. Lu as her benefactor is the biggest fortune in her life." Lu Liang was startled, then laughed, "Tang, when did you also learn to flatter?" Tang Caide looked serious, "Mr. Lu, I never flatter." The existence of Chen Jinchun was perhaps the best testament to the idea that opportunity often trumps effort. She met the right person at the right time and made the correct choices. To put it rather bluntly, if she were to interview now, she probably wouldn't even qualify as a receptionist. This wasn't meant to disparage Chen Jinchun; it was simply a fact— their receptionists all came from top universities. "Tang, you can go back to your tasks now." The next day at noon, Lu Liang logged onto Weibo and updated his status: "Unveiling a corner of the mystique of investment banking." The random post left many curious netizens puzzled, lacking context to even begin understanding. "What's going on? Has someone hacked Lu Liang's account? Starting to play games like 'See You on Monday' too?" "According to statistics, Lu Liang had registered on Weibo for six months and had posted a total of 9 updates: 2 with giveaways, 4 calling people out, and 3 for advertisements. This one is the 10th update—any guesses what he's up to this time?" "Does he post this frequently? But why do I feel like he's posted a lot more updates?" "Because he rarely posts updates, he mostly replies in the comment section, so it gives that illusion." A netizen revealed the truth and was then retweeted by Lu Liang who replied, "You guessed right, it's another ad." Three o'clock in the afternoon, the stock market closed. Lu Liang updated his Weibo again: "Tonight at seven, Tianxing Investment is joining the Douyin platform, unveiling the mystery of domestic investment banking to those interested." "I knew it, another ad." "You can also choose not to accept it." "But I can't help myself." "This is a straightforward plot." After all, Lu Liang was the famous distributor of wealth secrets. Even if people didn't like him, they still wanted to dig for these wealth secrets and see how an investment bank operated daily. Moreover, netizens also wanted to see firsthand the daily life of workers who reportedly earned an average monthly salary of 21,000 yuan. Meanwhile, at ByteDance in Beijing. Zhang Yiming was fuming, "Lu Liang really has no shame." It was agreed that Douyin and Watermelon would develop peacefully until an appropriate time to merge, but Lu Liang backstabbed them, even though he had previously mocked, claiming Douyin wasn't qualified. But Lu Liang shouldn't be playing like this, Not only supporting Douyin but also having his company establish a presence there. The recent surge in the new energy sector was still fresh in his mind. Lu Liang had the ability to turn decay into magic, his strong reputation might compensate for Douyin's algorithm and funding shortcomings. Xie Xin sighed, "Even if we criticize him as a social media celebrity, what can we do? It doesn't impede his transcendent status in the financial circle." Indeed, this did lower the classiness of a financial mogul, but he was just having fun, what could others do about it? Even if he mimicked streamers with kitschy calls, the next day he would launch the third phase of a private equity fund and tons of people would still wave their cash, begging to get in. Prestige was earned by oneself, not given by others. Li Liang whispered, "We need to get Watermelon online as soon as possible, we can't let Douyin take hold, otherwise, we'll be at a disadvantage." Although they had agreed to wait for the right time for a strong alliance, that was just one possible future path. Without a clear contract, it was all empty talk, it was still necessary to target Douyin when needed. In a blink of an eye, it was nearly seven o'clock in the evening. The new Tianxing Investment account, without having posted a single video in a day, had accumulated over a million followers. Yang Zhenyuan looked at the back-end data and couldn't help but be amazed, one Weibo post from Lu Liang equated to three months of their efforts. As seven o'clock arrived, Douyin's user registration count had already broken the 2 million mark. During the current time slot, there were as many as 620,000 online active users, all waiting for the video to be released. In the evening, at seven o'clock sharp. Tianxing Investment released their first video. "Hello everyone, I'm Mr. Lu's assistant, you can also call me Assistant Chen." A girl with a cute, dumpling-like face suddenly appeared in front of the camera, smiling and waving cheerily. "This is where we work, Tianxing Investment. There's another company on the left, but Mr. Lu won't let me go there, I can only take you to look around the right side." "This is the office area, but my desk isn't here, Flomi, follow me, right here." "Three desks, the one on the left is mine, the middle one is Secretary Wen's, and the right one is for the driver." "This room here is Mr. Lu's office." "Ah, seems like we're out of time." "That's all for today, see you tomorrow, bye~" In just fifteen seconds of video, it felt like they saw something, yet saw nothing. Hundreds of thousands of netizens came confused, and left still confused: "That's it?" "I even took my pants off for this?" "Is this girl Lu Liang's assistant or his daughter?" "Daughter, plus one." "The vibe of this investment bank is too playful, suddenly I'm filled with despair for my future job." "I actually think it's pretty good since an investment bank is also a company, just in a different field." "To be fair, it's damn short." "Really short." One video, half an hour. The number of comments reached over a hundred thousand. If you didn't read the comments section and just looked at the data, there was no doubt it was a success.

Chapter 168: Xiao Chen Goes Online, Promoting Douyin

Comments (0)